How to Conduct Motivating Performance Reviews When Business Is Down

As the manager, your job is to rally your team members and inspire them for the year ahead. But what if your business isn’t doing well? How can you objectively assess individual performance? And how can you balance realistic expectations for the future while also fostering a sense of leaderly optimism? In this article, the author outlines strategies for how to conduct a motivating performance review when business is down. Preparation is paramount regardless of the state of the economy, but in tougher times, providing accurate and insightful feedback becomes all the more crucial. 

Performance reviews are typically not the highlight of anyone’s to-do list. Throw in a flaky, shaky economy and a couple of rough quarters, and they’re even less appealing. You want your employees to come away motivated and enthusiastic about their work. But when business is slow, they also need a clear understanding of how they contribute to the company’s bottom line.


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