A Guide for Getting Stakeholder Buy-In for Your Agenda

You may be an expert at running your business unit or leading your team. But do you know how to advance your agenda across an organization, particularly if you have an idea that will impact its strategic direction? This article offers four key domains you can focus on to ensure you’ve prepared an agenda-setting mission: adopting an enterprise perspective, leveraging your strategic mindset, cultivating stakeholder awareness, and considering your personal motives and risks. Each domain consists of questions to ask yourself to more deeply explore what you want to accomplish and who you have to influence in order to do so.

You’re ready to have a greater impact on your company’s strategic direction, but you don’t know where to begin with your ideas. You see an opportunity to open a new market for your company, but you’re unsure what levers to pull. You want to drive an important initiative that spans several business units, but you don’t know how to position yourself for it.


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